Jovan Sarenac is a dynamic business leader with over two decades of experience in leading and developing high-performance teams across Russia, the Middle East, Africa, and Southeast Europe.

He is currently focused on building successful teams by empowering talent, fostering a supportive environment, and cultivating leaders capable of making independent decisions and driving long-term organizational growth. His approach combines strategic vision, agility, and a strong emphasis on people.

As the CEO of Maxidom, Jovan is leading the creation of an omnichannel DIY retail concept in Serbia, with an ambitious plan to establish eight large-format stores.

Throughout his career, he has managed teams of over 500 members, driving innovation and operational excellence, with a particular focus on achieving growth through digital transformation and process optimization. 

At HR Experience 2024, Jovan will share his insights on building successful teams, strategies for navigating change, and innovative leadership approaches in complex market environments. His perspective will inspire leaders to balance business objectives with investing in people as the key resource for long-term success.